Orolay began its journey as a global brand in 2012 with a group of passionate and innovative fashion experts inspired by urban lifestyles. The brand gained international recognition with the launch of its iconic 092 down puffer jacket. This coat became a viral sensation in 2019 and 2020, particularly in the U.S., due to its stylish design, affordability, and functionality. The coat’s popularity was further amplified by social media and word-of-mouth, making it a must-have item during the winter season. The success of marked a significant milestone for Orolay, propelling the brand into the global fashion spotlight. The coat’s widespread appeal was not just a fleeting trend, but represented Orolay’s commitment to making chic and timeless fashion accessible to a broad audience. The brand’s philosophy is to create refined, desirable, and durable apparel that empowers individuals in their everyday pursuits.